Quick Answer: A winning strategy for lifecycle marketing maps specific, measurable actions to five distinct customer stages: Awareness, Consideration, Purchase, Retention, and Advocacy. The key is to define the single most important goal for each stage—like reducing time-to-first-value for new customers—and align every piece of content, email, and touchpoint to achieve it. Done right, this focus can increase customer lifetime…
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Quick Answer: A winning strategy for partnership marketing starts with a 90-day pilot focused on one, clear shared goal…
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